Woah, 4 years feels big for some reason.
At times, it’s hard to believe that we’ve made it this far (haha, how?!), and at other moments I look back and am seriously proud of all we’ve accomplished. I write one of these letters every year at our anniversary, and it’s always really special to reflect on the journey and also share about the exciting things we have in store for the future.
Before I dive in, I want to acknowledge that 2020 has been so hard on many of you. I recognize that and I see you and your pain. You’re reading this right now which means that you’re still following along and supporting us — and that truly means the world to me. Thank you. I hope and pray that our products are bringing a little bit of light into your life. I promise to continue to use this space to write about meaningful things that I believe will make your days more healthy, balanced, and beautiful.
Here are some key highlights and wins from this past year:
Launching into 24 new retail stores around the nation.
Bringing on 4 new team members! Official introductions coming next month.
Making the Matcha Mask apart of our core line.
Here are some upcoming things we’re excited about:
A new hq! More info on this soon, and follow along on Instagram for behind-the-scenes on the build-out.
A new cream launching on October 1st! Hint: If you like blue tansy and frankincense, you will love this cream. Sign up for our waitlist here. This one is going to sell out fast. We’ll be sharing more in-depth about this cream over the next month.
We’re also launching a new packaging experience by using eco-friendly, locally-sourced shipping materials! Even better news: most of the materials are reusable, meaning you don’t throw them away the minute they’re delivered to your house. This is another step in our commitment to running a sustainable business, and we’re so excited about it.
Getting to know more about you and your story. Now more than ever, it’s important to stay connected with the people in our circles — even if it’s online. We wouldn’t be here today without our amazing customers, and we truly love hearing from you guys. Please continue to share stories about how our products have improved your skin and your lifestyle by emailing us at firstname.lastname@example.org and tagging/sending us a dm on Instagram.
It’s been an interesting time to think about vision for Berlin Skin. In the years past, I’ve had a super clear idea of where we’re going and what I want to accomplish. But ever since having my son 1.5 years ago, my perspective on life has really changed: I’m less motivated by sales numbers, accomplishing big things, or taking on more than I can handle. I’m more interested in a simple, ordinary life full of balance and contentment. I still love working, running this business, and creating amazing products for your skin. But overall, I’m pursuing this:
“True restfulness, though, is a form of awareness, a way of being in life. It is living ordinary life with a sense of ease, gratitude, appreciation, peace and prayer. We are restful when ordinary life is enough.” — ronald rolheiser
Outside of my personal perspective, something else is also dramatically different this year: I have a team! I am surrounded by 4 amazing women who are insanely talented…for real. It kind of blows my mind that people would want to be apart of what I’m building through Berlin Skin, and I’m humbled by it. It’s pretty cool to have people on your team that are gifted in different areas than yourself, and this is most certainly the place I find myself in. When it comes to hiring, I never hire someone that I wouldn’t want to hang out with. This doesn’t mean that everyone is exactly like me, but in doing this, I’ve found myself with a group of women who share very similar values. They are 100% on board with the vision of our brand and are personally committed to things like sustainability, quality, and kindness. I feel really lucky to have this support and it’s given me a fresh outlook on our company as a whole.
Although I may not know what tomorrow, next month, or the next year brings — I do know that Berlin Skin is about people. We are here to offer you the absolute best products for your skin. I think back to my early 20’s when I was going through painful bouts of cystic acne…it was awful. I had no idea about plant-based skin care or holistic living, and it didn’t seem like anyone had any answers for me. While it may seem superficial, that was a low time in my life where I didn’t even want to leave the house. Skin issues can be painful on a physical and psychological level, and if you’ve been though it, you know what I’m talking about. It’s important for me to continue to share about this struggle (even to myself), because it’s where this journey actually began — and it’s why Berlin Skin exists in the first place.
I’m for you. I’m for the health of your skin and body.
Thank you for being here in this space with us. Thank you for following along, using our products, and sharing them with your friends. You guys are the best.
Cheers to new beginnings!
— Monica Watson, Founder