2025 was a year of abundance for us in a multitude of different ways, and are hearts are ending the year full of gratitude. From a sales perspective, we have continued to grow each year, and 2025 was no exception: we are so thankful for our amazing customers and retail/spa partners who continue to faithfully spread the word about Berlin Skin. We are a 100% family-owned company with no outside investors, so we don't spend a ton on marketing; rather, we count on organic growth by word-of-mouth. Sure, this has been a slower growth model vs. pumping a ton of money into ads, but it has proved to be much more rewarding. We have the absolute best customers and partnerships because of it - trusting the process and not trying to force or rush growth. Here are some quick stats from 2025:
Number 1 bestseller: Sandalwood Cream
Number 2 bestseller: Blue Tansy Cream
Number 3 bestseller: Prickly Pear Face Oil
Number of trips we took: 5
Number of in-person events we did: too many; we lost count (haha)
Something new we launched: Our Favorite Things Collection
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A few fun recap reels:
As always, a huge thanks to all of you who continue to support our small business.
Cheers to more goodness in 2026!
- Monica Watson, Founder & CEO